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About Us

  • Prolink Asia Limited is a dynamic New Zealand-owned business established in 2004 to facilitate the product development and importing of electrical appliances and consumer electronics from Asia to retail channels in both Australia and New Zealand. Product ranges have expanded to include technology, power tools, promotional products and many more projects over the last decade.
  • Prolink provides a full sourcing and product development service from product concept stage right through to a fully presentable retail floor product. This process includes design and tooling, factory approval, social compliance monitoring, pre-sale evaluation, compliance and approvals, artwork and packaging development, inspection and quality control, and after sales service.
  • Prolink has strong relationships with key manufacturers, and is ideally positioned to meet particular customer needs and various market requirements.
  • Prolink has an experienced and dedicated team to assist with product development, branding and packaging designs.
  • Prolink Asia enjoys working with a wide range of customers including large blue chip retailers to small local businesses. Customers can develop products using one of the Prolink brands such as Sheffield or can use their own brands.
  • Prolink Asia is also the distributor of Sheffield™ products, which includes kitchen appliances, whiteware, seasonal appliances, consumer electronics and technology products.